Better leadership,
from first principles.

Most leadership advice is a collection of stories and heuristics disconnected from any underlying theory. We use economics, psychology, and neuroscience to build a coherent framework for how leadership actually works.

Motivation Aug 20, 2026
The latest issue

A Parable on Building Commitment

In the Jātaka tale of the monkey king, the leader sacrifices himself for his troop's safety.

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The Framework

One lens. Four functions.

Every act of leadership is a combination of the same handful of functions. Our framework is the lens that runs through every issue, every episode, and the book.

01 Allocation. Deploy what is scarce where it matters most.
02 Information. Read the signals that tell you what is actually happening.
03 Motivation. Align personal purpose with the team’s mission.
04 Execution. Set the intent; let the people closest own the means.
Read about the framework →
INPUTS peopletimecapitalattention The Machine Leadership Outcomes something new
The Podcast · Episode 9

Could AI Be a Good Leader?

Aaron and Spencer ask A. Todd Howard, MetLife Investment Management's Head of Fixed Income - EMEA and a former Army Black Hawk pilot, whether an AI could ever be a good leader. His answer turns on accountability, soft information, and why commitment only counts when it costs something.

1:11:00

From first principles to better choices.

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